What’s the best way to choose the right GEO for nutra campaigns?
Lately I’ve been thinking about expanding into new markets, but honestly choosing the right GEO feels overwhelming. I once tried launching in Asia, but my ads didn’t resonate at all, and I ended up burning budget quickly. Some friends told me I should’ve looked at the demographics and buying behavior more carefully before starting. How do you usually decide which GEO is worth testing first?
I don’t run nutra, but I’ve done e-commerce dropshipping in different countries. I can confirm that payment preferences matter a lot. In some countries people simply don’t trust online cards and prefer cash on delivery, while in others it’s the opposite. So yeah, research before launch is definitely worth it.