What’s the best way to choose the right GEO for nutra campaigns?
Lately I’ve been thinking about expanding into new markets, but honestly choosing the right GEO feels overwhelming. I once tried launching in Asia, but my ads didn’t resonate at all, and I ended up burning budget quickly. Some friends told me I should’ve looked at the demographics and buying behavior more carefully before starting. How do you usually decide which GEO is worth testing first?
I don’t run nutra, but I’ve done e-commerce dropshipping in different countries. I can confirm that payment preferences matter a lot. In some countries people simply don’t trust online cards and prefer cash on delivery, while in others it’s the opposite. So yeah, research before launch is definitely worth it.
Тhat’s a big question for everyone starting out. For me, I usually compare several offers before I even decide on a GEO. Sometimes what looks good on paper ends up not converting in practice. I often check Nutra CPA Network to see how certain GEOs are performing for similar products, then cross-match that with my budget and creative resources. For example, I noticed Latin America tends to work really well with COD models, while in Europe digital payments dominate. Picking based on those insights saved me a lot of wasted tests.